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"Gansu Sweet" characteristic agricultural products processing and marketing training course opened in Lanzhou University

"Gansu Sweet" characteristic agricultural products processing and marketing training course opened in Lanzhou University

“甘味”特色农产品加工营销培训班在兰大开班


On the morning of July 25, the opening ceremony of the "Gansu Sweet" characteristic agricultural products processing and marketing training course was held at Lanzhou University. Li wangze, director of the Agricultural Office of the provincial Party committee, party secretary and director of the Provincial Department of agriculture and rural areas, attended the meeting and delivered a speech, Wu Guosheng, executive deputy secretary of the Party committee of Lanzhou University, Guo Aijun, President of the school of economics of Lanzhou University, Xie Pengyun, second-class inspector of the Provincial Department of agriculture and rural areas Wu Hongan attended the training course, and the opening ceremony was presided over by Zhou banggui, deputy director of the Provincial Department of agriculture and rural areas.

“甘味”特色农产品加工营销培训班在兰大开班

In his speech, Wu Guosheng pointed out that over the past 100 years, adhering to the spirit of "continuous self-improvement and uniqueness", Mr. LAN has passed on firewood from generation to generation, persevered in struggle, and walked out of the road of striving to establish a world-class university in economically underdeveloped areas. Since the eighteen Party's Congress, Lanzhou University has adhered to Xi Jinping's new socialist ideology with China's characteristics, actively integrated into the national strategy, actively serves local economic and social development, further clarified the train of thought for personnel training, gathered top teachers, optimized the layout of disciplines, and enhanced the ability of scientific research and innovation, and opened up a new prospect for accelerating the development of the new era.

“甘味”特色农产品加工营销培训班在兰大开班

Wu Guosheng stressed that this training course is hosted by the Department of agriculture and rural areas of Gansu Province and undertaken by the school of economics of Lanzhou University. The school attaches great importance to it, makes careful arrangements, formulates targeted training programs and teaching plans, and adopts rich forms such as special lectures, trade negotiations and brand forums to strive to achieve good training results. It is hoped that the training course will be based on "consolidating and expanding the achievements of poverty alleviation and effectively connecting with Rural Revitalization", serve the central work of the provincial Party committee and the provincial government, focus on the theme, carry out in-depth learning and exchange, effectively improve the trainees' brand marketing ability of agricultural products, expand production and marketing channels, enrich production and marketing modes, enhance the competitiveness of enterprises and promote the development of rural industries; I hope all leaders and friends from all walks of life will always care about and support the development and construction of Lanzhou University. All colleges and departments should take this training course as an opportunity to further strengthen communication and exchanges with provincial departments and departments, strengthen industry university research cooperation with local governments and enterprises and institutions, broaden the space for career development, and make more contributions to local economic and social development.

“甘味”特色农产品加工营销培训班在兰大开班


Li wangze pointed out that this year is the first year of the 14th five year plan. The party's focus on "agriculture, rural areas and farmers" has shifted historically, opening a new journey of comprehensively implementing the Rural Revitalization Strategy and promoting agricultural and rural modernization. In the process of accelerating the transformation and upgrading of our province from a large characteristic agricultural province to a strong characteristic agricultural province, there is an urgent need for a group of industry leading entrepreneurs and marketers with overall concept, market development spirit and management innovation ability. There is also an urgent need for agricultural and rural departments at all levels to take more practical measures to serve enterprises and create a good environment for enterprise development. Therefore, with the consent of the provincial Party committee and the provincial government, we held a training course on the processing and marketing of "sweet" characteristic agricultural products in Gansu Province to train the heads of key leading enterprises in the province, representatives of production and marketing associations, and comrades in charge of agricultural and rural departments at cities and counties. The courses covered enterprise human resources and operation management, agricultural options, futures, quality and safety of agricultural products, Enterprise financial management and cost control, enterprise legal practice, agricultural product supply chain finance and enterprise financing, enterprise marketing and brand marketing, enterprise benefit policies, and rearrange and redeploy the three-year doubling action plan for the in-depth implementation of the characteristic advantageous industries of cold and dry agriculture on the modern silk road. Lanzhou University is a national key comprehensive university and the best university in Gansu. It has a good training atmosphere and strong teachers. We have held training courses in Lanzhou University for three consecutive years to enable everyone to concentrate on learning, thinking, exchange and discussion in this good academic atmosphere and beautiful campus environment.

“甘味”特色农产品加工营销培训班在兰大开班

Li wangze stressed that we should deeply understand that accelerating the development of agricultural product processing industry is an urgent need and key measure for agricultural modernization in our province. From the development stage, the advantageous and characteristic industries in our province have begun to take shape, and processing and sales have become the key to extending, supplementing and strengthening the chain. From the development situation, the agricultural products processing industry in our province is facing valuable opportunities and is in a critical period of accelerating quality improvement, transformation and upgrading. With the change of international and domestic situation and the construction of a new double cycle development pattern, the gradient transfer of agricultural industry from the southeast coastal areas to the central and western regions is becoming more and more obvious, and the momentum of industrial cooperation across regions and provinces through complementary elements and advantages is strong. In terms of working methods, accelerating the promotion of agricultural product processing industry and adhering to the combination of government and market is an important magic weapon. In the next step, the province will continue to introduce some targeted and operational support policies. We also hope that everyone can fully understand the significance of accelerating the development of agricultural product processing industry, effectively enhance the sense of urgency and responsibility, identify the direction, highlight the key points and vigorously promote.

“甘味”特色农产品加工营销培训班在兰大开班

Li wangze pointed out that we should deeply implement the special action to improve the processing industry of agricultural products. This year, we launched and implemented the three-year doubling action for the advantageous characteristic industries of cold and dry agriculture on the modern silk road in the whole province, focusing on building bases, strengthening leaders, extending chains, gathering groups, cultivating parks and creating brands, and strive to achieve the scale, quality, efficiency and The goal of doubling income is to accelerate the revitalization of rural industries. First, vigorously carry out the construction of green standardization base and make efforts on the basis of consolidating the industry. Second, build a processing logistics park and make efforts to build a development platform. Third, strengthen support and make efforts to cultivate leading enterprises. Fourth, improve the quality and make efforts to create the "sweet" brand. At the same time, we should strengthen the service guarantee system of agricultural product processing industry and create a good business environment.

“甘味”特色农产品加工营销培训班在兰大开班

In the training course, Guo Aijun, Dean of the school of economics of Lanzhou University, gave a lecture on several problems of agricultural brand construction in our province, Liang Zhongke, deputy director of the Provincial Department of agriculture and rural areas, guided the three-year doubling action of advantageous characteristic industries of cold and dry agriculture on the modern Silk Road, Yang Suchang, Professor of the school of economics of Lanzhou University, gave a lecture on enterprise financial management and cost control, and Bai Rongjing, Professor of the school of law of Lanzhou University Enterprise legal practice, Xu linhui, director of the industry department of the Provincial Department of agriculture and rural areas, explained the interpretation of the policy of benefiting enterprises in agriculture, etc.

At that time, the provincial characteristic agricultural products trade fair and "Gansu sweet" agricultural products brand forum will also be held.

“甘味”特色农产品加工营销培训班在兰大开班

Pan Yongxin, vice president of the school of economics of Lanzhou University, Zhang Beidou, deputy secretary of the Party committee and vice president of the school of economics of Lanzhou University, heads of relevant departments of the Provincial Department of agriculture and rural areas, representatives of agricultural and rural bureaus of cities and prefectures in the province, representatives of key county and district governments and agricultural and rural bureaus, representatives of production and marketing associations and Longtou enterprises attended the training course.

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