On the afternoon of July 27, 2021 "sweet taste" characteristic agricultural product brand building high-end forum was held in Lanzhou University. It aims to further enhance the brand awareness and influence of "sweet taste" and continuously promote the sales of "sweet taste" agricultural products.

Sun Wei, deputy secretary of the provincial Party committee, delivered a keynote speech

Sun Wei, deputy secretary of the provincial Party committee, Tang Ke, director of the market and Information Department of the Ministry of agriculture and rural areas, Ren Weidong, President of the Gansu Branch of Xinhua news agency, Wu Guosheng, executive deputy secretary of the Party committee of Lanzhou University, Professor Han Yijun, director of the National Agricultural Market Research Center of China Agricultural University, Professor Guo Aijun, Dean of the school of economics of Lanzhou University, and Zhi Yongkuan, general manager of the Strategic Development Department of Alibaba group attended the forum. The forum was chaired by sun Xuetao, vice governor of the provincial government.

Vice governor Sun Xuetao chaired the forum

In his keynote speech, Sun Wei pointed out that the implementation of the "sweet taste" brand system development strategy is an urgent need for the structural reform of the agricultural supply side, the internal requirements for the revitalization of rural industries, and the only way to agricultural modernization. It is not only a necessary move to enhance agricultural competitiveness, but also an inevitable way to increase farmers' income. Therefore, we always take quality as the core of the "sweet" brand system, strengthen the concept of quality first, vigorously promote the construction of "three products and one standard" of "pollution-free agricultural products, green food, organic agricultural products and geographical indications of agricultural products" and "variety, quality, brand and standardized production of agricultural products", actively promote agricultural cleaner production, and carry out chemical fertilizer Pesticide reduction and biological control of diseases and pests, build a green cycle system of agricultural production, ensure that "sweet" agricultural products are green, safe, healthy, beautiful, mellow and delicious, and build consumers' trust in the tip of the tongue of "sweet" brand from the source.

Tang Ke, director of the Department of market and information technology of the Ministry of agriculture and rural areas, delivered a speech

Sun Wei stressed that the "sweet taste" brand is a complete provincial public brand system, including local public brands and enterprise trademark brands. The construction of "sweet taste" brand system in our province follows the three principles of internal and external cultivation, both spirit and form, mutual recognition and co construction, mutual promotion and sharing, up-down linkage and left-right coordination, so as to ensure the quality of "sweet taste", maintain the brand reputation, let everyone buy "sweet taste" at ease, enjoy "sweet taste" at ease, and promote "sweet taste" at ease. In the next step, our province will strengthen the docking and cooperation with brother provinces, autonomous regions and cities, news media and merchants, strengthen publicity and promotion, constantly expand the attraction and influence of the "sweet taste" brand, constantly improve the popularity and reputation of the "sweet taste" brand, so as to make the "kind Gansu" warm people's hearts and make the "authentic sweet taste" benefit thousands of families.

Ren Weidong, President of Gansu Branch of Xinhua news agency, delivered a speech

At the meeting, Tang Ke and Ren Weidong gave speeches entitled "innovative development and practice of Chinese agricultural brands" and "highlighting national social feelings and helping 'sweet' brand construction". Han Yijun, Guo Aijun and Zhi Yongkuan shared the theoretical and practical experience of regional public brand construction of agricultural products, enterprise trademark brand cultivation and e-commerce helping brand promotion. The speeches were rich in content With strong guidance and novel views, it is of great guiding significance for doing a good job in the construction of "sweet" brand, accelerating brand guidance, promoting the high-quality development of agriculture in Gansu, vigorously developing modern cold and dry agriculture along the Silk Road, implementing the three-year doubling action plan for characteristic and advantageous industries, consolidating and expanding the achievements in poverty alleviation, and comprehensively promoting rural revitalization.

中国农大国家农业市场研究中心主任韩一军教授发表演讲

Guo Aijun, Dean, professor and doctoral supervisor of the school of economics of Lanzhou University, delivered a speech

Heads of the Provincial Department of agriculture and rural areas, the Provincial Department of Commerce, the provincial supply and marketing cooperatives and the provincial agricultural reclamation group, purchasers of large wholesale markets outside the province, main heads of the agricultural and rural bureaus of cities and prefectures (including Lanzhou New Area), chief of the market information section, main heads of the agricultural and rural bureaus of counties and cities, trainees participating in the training of Lanzhou University, and representatives of cadres and employees of the Provincial Department of agriculture and rural areas, More than 600 people, including representatives of cadres and employees of the provincial agricultural reclamation group and media reporters from the central and provincial governments, attended the forum.

Zhi Yongkuan, general manager of Strategic Development Department of Alibaba group, delivered a speech